{"id":10691,"date":"2023-09-14T11:11:43","date_gmt":"2023-09-14T09:11:43","guid":{"rendered":"https:\/\/preprod.tocndix.com\/?page_id=10691"},"modified":"2024-05-06T13:50:26","modified_gmt":"2024-05-06T11:50:26","slug":"gestion-forces-vente","status":"publish","type":"page","link":"https:\/\/preprod.tocndix.com\/fr\/gestion-forces-vente\/","title":{"rendered":"Gestion de forces de vente"},"content":{"rendered":"

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Cas Client<\/h4>\n

Gestion de forces de vente<\/h1>\n

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Distribution<\/h3>\n

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Gestion de forces de vente<\/h2>\n

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La commercialisation de\u00a0 produits de grande consommation via la grande distribution suppose un suivi m\u00e9thodique et rigoureux des points de ventes et centrales d’achat par des forces de vente sp\u00e9cialis\u00e9es.
L’application que nous avons d\u00e9velopp\u00e9e permet de g\u00e9rer les visites, les compte-rendus et la plannifcation des RDV.
Les tableaux de bords fournis permettent aux chefs de produits des marques de mesurer la perfomance des commericiaux et d’optimiser leurs programmes de visites.<\/p>\n

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A savoir!<\/h3>\n

Selon une \u00e9tude r\u00e9cente, une gestion efficace du merchandising en magasin peut entra\u00eener une augmentation moyenne de 20% des ventes<\/strong>, en optimisant la disposition des produits, les promotions et l’exp\u00e9rience client.<\/p>\n

D’apr\u00e8s une enqu\u00eate men\u00e9e aupr\u00e8s de repr\u00e9sentants de grandes marques, pr\u00e8s de 70% d’entre eux<\/strong> estiment que le suivi de l’efficacit\u00e9 des campagnes de merchandising est essentiel pour \u00e9valuer le retour sur investissement et am\u00e9liorer les strat\u00e9gies de marketing.<\/p>\n

Une analyse des donn\u00e9es de plusieurs enseignes a r\u00e9v\u00e9l\u00e9 que le r\u00e9assortiment r\u00e9gulier des produits de d\u00e9monstration dans les points de vente peut augmenter de mani\u00e8re significative la conversion des clients, avec une augmentation moyenne de 30% des ventes.<\/strong><\/p>\n

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Vous envisagez de passer au Low-code?
Prenez RDV pour un \u00e9change gratuit avec nos consultants<\/h6>\n

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La vente en grande distribution de plus en plus complexe<\/h3>\n

Chaque enseigne a ses propres r\u00e8gles d’achat sa propre strat\u00e9gie et seuls des commerciaux agu\u00e9rris peuvent faire valoir et n\u00e9gocier avec les acheteurs.
Les \u00e9l\u00e9ments de n\u00e9gociation sont multiples. Les vendeurs doivent valoriser les investissements publiciataires engag\u00e9s sur tous les medias publiciataires. Ils doivent proposer \u00e0 bon escient un merchandising, une pr\u00e9sence sur les brochures de promotions, des tetes de gondoles… et bien entendu des prix de plus en plus bas pour faire face \u00e0 la concurrence pour avoir des engagements de quantit\u00e9 d’achat significatifs. De fait, quand les leaders du march\u00e9 s’engagent, les volumes sont impressionnants et font r\u00eaver.
Cette expertise de vente est rare et la tendance \u00e0 l’externaliser est de plus en plus fr\u00e9quente. Upsell est leader sur ce march\u00e9 et a confi\u00e9 \u00e0 Tocndix le d\u00e9veloppement des outils qui vont ajouter de la valeur \u00e0 leurs services.<\/p>\n

Une solution innovante et efficace made by Tocndix<\/h3>\n

La proposition de valeur de Tocndix face \u00e0 ce d\u00e9fi est une suite logicielle con\u00e7ue pour r\u00e9pondre aux besoins sp\u00e9cifiques de nos clients de la Grande consommation. Notre solution offre une plateforme mobile pour les commerciaux en magasin et les organisateurs de campagnes, permettant de mesurer la performance et l’impact des op\u00e9rations, d’optimiser les co\u00fbts et la logistique, et de gagner du temps tout en am\u00e9liorant l’efficacit\u00e9.
Les \u00e9quipes de terrain peuvent collecter et partager des informations en temps r\u00e9el, am\u00e9liorer leur communication avec les organisateurs des campagnes et gagner en productivit\u00e9.
Les grandes marques peuvent ainsi mieux comprendre l\u2019impact du merchandising en points de vente en temps r\u00e9el. Ce qui se traduit par des r\u00e9sultats commerciaux am\u00e9lior\u00e9s.<\/p>\n

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Tocndix met ses talents et ses m\u00e9thodes au service des grandes marques et de la distribution<\/h3>\n

La m\u00e9thode de travail en mode Agile, y compris c\u00f4t\u00e9 Client, est la garantie d\u2019une \u00e9troite collaboration avec nos clients tout au long du processus de d\u00e9veloppement.<\/p>\n

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Notre expertise en mati\u00e8re de d\u00e9veloppement en Low Code sur Mendix et notre connaissance du domaine fonctionnel a permis une mise \u00e0 disposition tr\u00e8s rapide de cette suite<\/h6>\n

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En fin de compte, notre solution logicielle pour le monde de la distribution a permis \u00e0 nos clients de se d\u00e9marquer de la concurrence, de gagner du temps et de r\u00e9duire leurs co\u00fbts, tout en offrant des r\u00e9sultats commerciaux am\u00e9lior\u00e9s.<\/p>\n

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