{"id":9694,"date":"2023-09-10T08:38:55","date_gmt":"2023-09-10T06:38:55","guid":{"rendered":"https:\/\/preprod.tocndix.com\/?page_id=9694"},"modified":"2024-05-07T09:50:48","modified_gmt":"2024-05-07T07:50:48","slug":"gestion-merchandising","status":"publish","type":"page","link":"https:\/\/preprod.tocndix.com\/fr\/gestion-merchandising\/","title":{"rendered":"Gestion du Merchandising"},"content":{"rendered":"

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Cas Client<\/h4>\n

Gestion du Merchandising<\/h1>\n

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Distribution<\/h3>\n

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Gestion du Merchandising<\/h2>\n

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D\u00e9couvrez notre solution d’application web et mobile d\u00e9velopp\u00e9e par Tocndix, sp\u00e9cialement con\u00e7ue pour r\u00e9pondre aux besoins des professionnels du merchandising en magasin. Notre plateforme offre une gestion logistique avanc\u00e9e pour g\u00e9rer efficacement des centaines de campagnes simultan\u00e9ment.
M\u00eame si vous travailliez avec plusieurs marques ou enseignes, notre application vous permet de coordonner harmonieusement vos op\u00e9rations. Elle offre aux responsables marketing des grandes marques un aper\u00e7u complet de l’efficacit\u00e9 de leurs campagnes, tout en leur offrant un suivi pr\u00e9cis de la disponibilit\u00e9 des produits de d\u00e9monstration en magasin.
Notre solution va au-del\u00e0 du simple suivi des campagnes. Elle vous permet de b\u00e9n\u00e9ficier d’un processus fluide de r\u00e9approvisionnement des mat\u00e9riels comme des produits de d\u00e9monstration. Cette fonctionnalit\u00e9 cl\u00e9 vous aide \u00e0 offrir une exp\u00e9rience client exceptionnelle et \u00e0 maintenir une pr\u00e9sence constante en magasin.
Avec cette nouvelle application Tocndix, vous disposez d’un outil puissant et convivial qui facilite la gestion de vos activit\u00e9s de merchandising. Gr\u00e2ce \u00e0 une meilleure organisation, une r\u00e9activit\u00e9 accrue et une meilleure visibilit\u00e9 sur vos op\u00e9rations, vous pourrez am\u00e9liorer votre efficacit\u00e9 globale et offrir des r\u00e9sultats sup\u00e9rieurs \u00e0 vos partenaires et clients.
Ne manquez pas l’opportunit\u00e9 de simplifier votre processus de merchandising en magasin avec notre solution d’application web et mobile Tocndix. Profitez d’un syst\u00e8me complet et riche en fonctionnalit\u00e9s pour optimiser vos op\u00e9rations, renforcer vos relations commerciales et offrir une exp\u00e9rience de qualit\u00e9 \u00e0 vos marques et clients.<\/p>\n

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A savoir!<\/h3>\n

Selon une \u00e9tude r\u00e9cente, une gestion efficace du merchandising en magasin peut entra\u00eener une augmentation moyenne de 20% des ventes<\/strong>, en optimisant la disposition des produits, les promotions et l’exp\u00e9rience client.<\/p>\n

D’apr\u00e8s une enqu\u00eate men\u00e9e aupr\u00e8s de repr\u00e9sentants de grandes marques, pr\u00e8s de 70% d’entre eux<\/strong> estiment que le suivi de l’efficacit\u00e9 des campagnes de merchandising est essentiel pour \u00e9valuer le retour sur investissement et am\u00e9liorer les strat\u00e9gies de marketing.<\/p>\n

Une analyse des donn\u00e9es de plusieurs enseignes a r\u00e9v\u00e9l\u00e9 que le r\u00e9assortiment r\u00e9gulier des produits de d\u00e9monstration dans les points de vente peut augmenter de mani\u00e8re significative la conversion des clients, avec une augmentation moyenne de 30% des ventes.<\/strong><\/p>\n

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Selon les donn\u00e9es recueillies aupr\u00e8s de diff\u00e9rents acteurs de l’industrie, la gestion logistique de centaines de campagnes de merchandising en parall\u00e8le peut g\u00e9n\u00e9rer des \u00e9conomies de co\u00fbts allant jusqu’\u00e0 25% gr\u00e2ce \u00e0 une planification optimis\u00e9e et une meilleure utilisation des ressources<\/h6>\n

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Vous envisagez de passer au Low-code?
Prenez RDV pour un \u00e9change gratuit avec nos consultants<\/h6>\n

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Le d\u00e9fi logistique du merchandising<\/h3>\n

Dans un monde de la grande consommation qui \u00e9volue \u00e0 un rythme effr\u00e9n\u00e9, les grandes marques sont constamment confront\u00e9es \u00e0 la n\u00e9cessit\u00e9 de lancer et de g\u00e9rer de nombreuses campagnes de merchandising dans diff\u00e9rents magasins.
Ces op\u00e9rations marketing sont un vrai casse t\u00e8te logistique pour les maques, les points de vente et les commerciaux sur place : produits, stands, pancartes, etc<\/p>\n

Une solution innovante et efficace made by Tocndix<\/h3>\n

La proposition de valeur de Tocndix face \u00e0 ce d\u00e9fi est une suite logicielle con\u00e7ue pour r\u00e9pondre aux besoins sp\u00e9cifiques de nos clients de la Grande consommation. Notre solution offre une plateforme mobile pour les commerciaux en magasin et les organisateurs de campagnes, permettant de mesurer la performance et l’impact des op\u00e9rations, d’optimiser les co\u00fbts et la logistique, et de gagner du temps tout en am\u00e9liorant l’efficacit\u00e9.
Les \u00e9quipes de terrain peuvent collecter et partager des informations en temps r\u00e9el, am\u00e9liorer leur communication avec les organisateurs des campagnes et gagner en productivit\u00e9.
Les grandes marques peuvent ainsi mieux comprendre l\u2019impact du merchandising en points de vente en temps r\u00e9el. Ce qui se traduit par des r\u00e9sultats commerciaux am\u00e9lior\u00e9s.<\/p>\n

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Tocndix met ses talents et ses m\u00e9thodes au service des grandes marques et de la distribution<\/h3>\n

La m\u00e9thode de travail en mode Agile, y compris c\u00f4t\u00e9 client, est la garantie d\u2019une \u00e9troite collaboration avec nos clients tout au long du processus de d\u00e9veloppement.<\/p>\n

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Notre expertise en mati\u00e8re de d\u00e9veloppement en Low Code sur Mendix et notre connaissance du domaine fonctionnel a permis une mise \u00e0 disposition tr\u00e8s rapide de cette suite<\/h6>\n

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En fin de compte, notre solution logicielle pour le monde de la distribution a permis \u00e0 nos clients de se d\u00e9marquer de la concurrence, de gagner du temps et de r\u00e9duire leurs co\u00fbts, tout en offrant des r\u00e9sultats commerciaux am\u00e9lior\u00e9s.<\/p>\n

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Cas Client Gestion du MerchandisingDistributionGestion du MerchandisingD\u00e9couvrez notre solution d’application web et mobile d\u00e9velopp\u00e9e par Tocndix, sp\u00e9cialement con\u00e7ue pour r\u00e9pondre aux besoins des professionnels du merchandising en magasin. 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